impact
Evidence-Driven Storytelling for Social Change
As a youth-led media organization, EduFilm harnesses the transformative power of film, digital media, and storytelling to educate, empower, and inspire communities worldwide. Our approach isn’t just creative—it’s scientifically proven to drive
lasting social change.
Video vs. Text: The Engagement Revolution
Research consistently demonstrates that video content dramatically
outperforms text-based content across all engagement metrics. This isn’t
just preference—it’s how our brains are wired to process and retain
information.
95%
message retention
from video vs. 10% from text
1200%
more shares
than text and images combined
48%
action conversion
More likely to take action after video
10x
more engagement
of the population learns visually
Key Finding
The difference between video and text retention represents an 85 percentage point advantage—making video storytelling fundamentally more effective for community education and empowerment.
Learning & Memory
The Retention Advantage
- 80% retention of visual information vs. only 20% of text-based information
- 83% improvement in information retention when video is used in presentations
- 60% increase in knowledge retention with visual aids and multimedia
- 25-60% boost in retention rates with e-learning over traditional face-to-face methods
- Video storytelling suits most learners’ natural learning style.
Education Sector
Validation & Results
- 93% Of institutions report increased student satisfaction
- 85% Report increased student achievement
- 24.7% Improvement in student engagement
- 500M Daily views of educational content on YouTube
- Video content boosts learning outcomes with a 9% exam score improvement.
Conversion to Action
From Awareness to Change
- 80% increase in conversion rates with video content
- 87% more likely to take action after watching video
- 73% prefer video to learn about important topics
- 52% higher chance of content being shared
- Helps drive people from awareness to action for community change.
The Impact
Power of Storytelling
- Stories are remembered 22 times more than facts.
- Stories lower defensiveness and increase openness to change.
- Stories explain complex concepts more effectively than traditional methods.
- Film reflects community challenges and fosters empathy across differences.
- Stories drive social change by creating emotional connections and lowering barriers.
Proven Social Change Impact
The most comprehensive study on documentary film’s social impact—the
Women and Girls Lead Global project—provides concrete evidence of
video storytelling’s power to create measurable social change.
Study Scale: 5-year research across 5 countries, featuring 34 films
with 45,000 participants, showing 15-30 percentage point
improvements across change indicators
32%
india
Decrease in patriarchal attitudes
26%
jordan
Increase in intervention against harassment
43%
kenya
Men supporting women's political participation
40%
peru
Improvement in parent-child communication
75%
bangladesh
Decrease in child marriage rates
Cultural Preservation Impact
Digital storytelling has emerged as a vital tool for cultural preservation and
heritage documentation, particularly important for EduFilm’s work in
diverse communities.
digital storytelling is vital for sharing cultural values and heritage across generations
social media facilitates maintenance of cultural traditions in the digital era
creates digital archives for schools, libraries, and future generations
empowers communities to control their own narratives and preserve their stories
This is particularly relevant for EduFilm's work in cultural and heritage zones, where documenting oral histories, music, and traditional practices before they fade away creates lasting educational resources.
Global Preference for Video Content
Consumer behavior data shows an overwhelming global shift toward video
content consumption, validating EduFilm’s video-first approach to
community education and social change.
89%
Of organizations use video for social impact
17
Hours of video watched weekly per person
79%
Prefer mobile video consumption
70%
Of adults interested in educational video content
How This Evidence Supports EduFilm's Mission
The scientific research validates EduFilm’s approach across our core focus areas:
Conflict-Affected Areas
Video storytelling's proven ability to reduce defensiveness and build empathy makes it ideal for rebuilding trust and promoting peace through community narratives.
Refugee Settings
The 87% action conversion rate demonstrates how video empowers displaced populations to reclaim their narratives and drive awareness of their realities
Urban-Rural Bridge
With 1200% more sharing potential, video storytelling effectively bridges information gaps between cities and villages through inclusive narratives.
Cultural Heritage
Digital storytelling's effectiveness in cultural preservation creates lasting educational resources, documenting traditions before they fade away.
donate.
Your support helps us expand storytelling programs across regions — empowering youth, amplifying women’s voices, and preserving heritage for generations to come.